During the spring of 2019, the leading Latvian party and event management company SIA Riga Party Services partnered up Anclaren Digital Solutions in order to develop and implement an advanced digital marketing strategy, which, obviously, began with the development of a modern, fully-responsive, sales-oriented website that is connected with a simple-to-use content management and booking system.
Digital Marketing Strategy Development & Execution
The project began by planning and developing a friendly user-experience and an interactive user-interface that is in sync with the brand’s visual identity and allows the visitors to plan an unforgettable experience in the capital city of Latvia. The website showcases an offer of numerous activities provided by Riga Party Services, a simple and effective application form, a blog with the best party ideas and tips, as well as information about the company and its team.
Original Website Design Development
Personalized Content & Booking Management System
The following stage was the development of a personalized content management system which enables all of the website’s content to be edited – pages, activities, categories, blogs, etc. The backend system also contains a module for booking management which is also accompanied with automated e-mail notifications.
Backend System Development
Search Engine Optimization & Data Tracking
Following the development of the website design and backend system, in order to generate an increased number of traffic, the website was fully optimized for search engines. In addition to the technical optimization of the website, Anclaren integrated advanced data tracking via Google Tag Manager which gathers data about the website's visitors and enables data-driven marketing campaigns on the Google and Facebook platforms.