In early 2019, the top Latvian laser tag brand "Laser Dog" had established themselves as the highest quality laser tag game providers in the country, therefore they approached Anclaren Digital Solutions to help them by developing and implementing a top class digital marketing strategy, which, obviously, began with the development of a modern, fully-responsive, marketable website that is connected with a simple-to-use content management and booking system.
Digital Marketing Strategy Development & Execution
The initial step was planning and developing a friendly user-experience and an interactive user-interface that is in sync with the brand’s visual identity and leads the visitors to apply for a game of laser tag via a simple application form. The website also has a Google API integration, which streams all of the company’s Google reviews to the website’s review page.
Original Website Design Development
Personalized Content & Booking Management System
Once the web design was completed, a personalized content management system was created that enables all of the website’s content to be edited – pages, services, blogs, etc. The backend system also contains a module for booking management which is also accompanied with automated e-mail notifications.
Backend System Development
Search Engine Marketing
Following the development of the new web design and backend system, the goal was to generate an increased number of traffic, therefore the website was fully optimized for search engines and an advanced off-site SEO strategy was implemented to rank at the top of the relevant Google search results. In addition to organic search marketing, Anclaren integrated advanced data tracking via Google Tag Manager in order to develop and maintain a data-driven and optimized Google Ads strategy, which includes Search and Display campaigns.